P.K. Kannan

87 papers and 6.8k indexed citations i.

About

P.K. Kannan has authored 87 papers that have received a total of 6.8k indexed citations. This includes 64 papers in Marketing, 24 papers in Strategy and Management and 22 papers in Sociology and Political Science. The topics of these papers are Consumer Market Behavior and Pricing (45 papers), Consumer Retail Behavior Studies (19 papers) and Digital Marketing and Social Media (19 papers). P.K. Kannan is often cited by papers focused on Consumer Market Behavior and Pricing (45 papers), Consumer Retail Behavior Studies (19 papers) and Digital Marketing and Social Media (19 papers) and collaborates with scholars based in United States, The Netherlands and Germany. P.K. Kannan's co-authors include Shapour Azarm, Peter C. Verhoef, Brian T. Ratchford, Xian Gu and Praveen K. Kopalle and has published in prestigious journals such as Journal of Marketing, Management Science and Journal of Marketing Research.

In The Last Decade

Fields of papers published by P.K. Kannan

Since Specialization
EngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics

Countries citing papers authored by P.K. Kannan

Since Specialization
Citations
Rankless by CCL
2025