Pham Hung Cuong

16 papers and 211 indexed citations i.

About

Pham Hung Cuong is a scholar working on Marketing, Sociology and Political Science and Organizational Behavior and Human Resource Management. According to data from OpenAlex, Pham Hung Cuong has authored 16 papers receiving a total of 211 indexed citations (citations by other indexed papers that have themselves been cited), including 7 papers in Marketing, 5 papers in Sociology and Political Science and 4 papers in Organizational Behavior and Human Resource Management. Recurrent topics in Pham Hung Cuong’s work include Digital Marketing and Social Media (5 papers), Consumer Behavior in Brand Consumption and Identification (4 papers) and Technology Adoption and User Behaviour (4 papers). Pham Hung Cuong is often cited by papers focused on Digital Marketing and Social Media (5 papers), Consumer Behavior in Brand Consumption and Identification (4 papers) and Technology Adoption and User Behaviour (4 papers). Pham Hung Cuong collaborates with scholars based in Vietnam, Australia and United States. Pham Hung Cuong's co-authors include Nguyễn Xuân Trạch, Sven G. Sommer, Nguyễn Văn Chào, Liem Viet Ngo, Nguyen Phong Nguyen, Gary Gregory, Tania Bucic, Le Nguyen Hau, Nguyễn Ngọc Bảo Châu and Nguyễn Bảo Quốc and has published in prestigious journals such as Journal of Cleaner Production, European Journal of Marketing and Journal of Services Marketing.

In The Last Decade

Co-authorship network of co-authors of Pham Hung Cuong i

Fields of papers citing papers by Pham Hung Cuong

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Pham Hung Cuong. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Pham Hung Cuong. The network helps show where Pham Hung Cuong may publish in the future.

Countries citing papers authored by Pham Hung Cuong

Since Specialization
Citations

This map shows the geographic impact of Pham Hung Cuong's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Pham Hung Cuong with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Pham Hung Cuong more than expected).

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar’s output or impact.

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