Peter Anabila
Impact in
- Marketing top 5%
- Consumer Behavior in Brand Consumption and Identification
- Consumer Retail Behavior Studies
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- Customer Service Quality and Loyalty
Papers in
- Marketing 12
- Consumer Behavior in Brand Consumption and Identification 6
- Consumer Retail Behavior Studies 6
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- Customer Service Quality and Loyalty 12
- Co-authors
- Desmond Kwadjo Kumi (4 shared papers)Ernest Yaw Tweneboah‐Koduah (1 shared paper)Bedman Narteh (1 shared paper)Russell Abratt (1 shared paper)Dadson Awunyo‐Vitor (1 shared paper)George Kofi Amoako (1 shared paper)Benedict Weobong (1 shared paper)
- Journals
- International Journal of Wine Business Research (1 paper)Journal of Small Business and Enterprise Development (1 paper)Journal of International Consumer Marketing (1 paper)Journal of Marketing Communications (1 paper)International Journal of Quality & Reliability Management (1 paper)
- Partner nations
- GhanaUnited StatesSouth Africa
In The Last Decade
Peter Anabila
17 papers receiving 275 citations
Peers
Comparison fields: 5 of 55
- Marketing 147
- Organizational Behavior and Human Resource Management 153
- Information Systems and Management 51
- Business and International Management 9
- Strategy and Management 61
Countries citing papers authored by Peter Anabila
This map shows the geographic impact of Peter Anabila's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Peter Anabila with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Peter Anabila more than expected).
Fields of papers citing papers by Peter Anabila
This network shows the impact of papers produced by Peter Anabila. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Peter Anabila. The network helps show where Peter Anabila may publish in the future.
Co-authors
The 7 scholars most cited alongside Peter Anabila, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | 2021 | 55 | |
| 2 | 2022 | 33 | |
| 3 | 2019 | 25 | |
| 4 | 2019 | 24 | |
| 5 | Relationship Marketing Practices and Customer Loyalty: Evidence from the Banking Industry in Ghana | 2012 | 24 |
| 6 | 2019 | 22 | |
| 7 | 2018 | 22 | |
| 8 | 2019 | 21 | |
| 9 | 2017 | 19 | |
| 10 | 2021 | 11 | |
| 11 | 2013 | 9 | |
| 12 | 2024 | 7 | |
| 13 | 2021 | 7 | |
| 14 | Consumer Perception of Sex Appeal Advertising: A High Context Cultural Perspective | 2015 | 5 |
| 15 | 2020 | 5 | |
| 16 | 2024 | 3 | |
| 17 | Exploring Branding as a Strategy to Boost Local Rice Patronage: Evidence from Ghana | 2015 | 1 |
| 18 | 2025 | 0 | |
| 19 | 2024 | 0 |
About Peter Anabila
Peter Anabila is a scholar working on Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science, Strategy and Management and Information Systems and Management, having authored 19 papers that have together received 293 indexed citations. Recurring topics across this work include Customer Service Quality and Loyalty (12 papers), Consumer Behavior in Brand Consumption and Identification (6 papers), Consumer Retail Behavior Studies (6 papers), Digital Marketing and Social Media (4 papers), Technology Adoption and User Behaviour (4 papers), Halal products and consumer behavior (2 papers), Organizational Leadership and Management Strategies (2 papers) and Patient Satisfaction in Healthcare (2 papers). The work is most often cited by research in Marketing (147 citations), Organizational Behavior and Human Resource Management (153 citations), Information Systems and Management (51 citations), Business and International Management (9 citations) and Strategy and Management (61 citations). Peter Anabila has collaborated with scholars based in Ghana, United States and South Africa. Frequent co-authors include Desmond Kwadjo Kumi, Ernest Yaw Tweneboah‐Koduah, Bedman Narteh, Russell Abratt, Dadson Awunyo‐Vitor, George Kofi Amoako and Benedict Weobong. Their work appears in journals such as International Journal of Wine Business Research, Journal of Small Business and Enterprise Development, Journal of International Consumer Marketing, Journal of Marketing Communications and International Journal of Quality & Reliability Management.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.