Paulo Henrique Müller Prado

36 papers and 266 indexed citations i.

About

Paulo Henrique Müller Prado is a scholar working on Marketing, Organizational Behavior and Human Resource Management and Information Systems and Management. According to data from OpenAlex, Paulo Henrique Müller Prado has authored 36 papers receiving a total of 266 indexed citations (citations by other indexed papers that have themselves been cited), including 25 papers in Marketing, 15 papers in Organizational Behavior and Human Resource Management and 15 papers in Information Systems and Management. Recurrent topics in Paulo Henrique Müller Prado’s work include Consumer Behavior in Brand Consumption and Identification (18 papers), Customer Service Quality and Loyalty (14 papers) and Technology Adoption and User Behaviour (11 papers). Paulo Henrique Müller Prado is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (18 papers), Customer Service Quality and Loyalty (14 papers) and Technology Adoption and User Behaviour (11 papers). Paulo Henrique Müller Prado collaborates with scholars based in Brazil, United States and Sweden. Paulo Henrique Müller Prado's co-authors include José Carlos Korelo, Eduardo B. Andrade, Christian Kowalkowski, Jorge Brantes Ferreira and Thomas G. Brashear and has published in prestigious journals such as Frontiers in Psychology, Industrial Marketing Management and European Journal of Marketing.

In The Last Decade

Fields of papers citing papers by Paulo Henrique Müller Prado

Since Specialization
EngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics

This network shows the specialization of papers citing the papers produced by Paulo Henrique Müller Prado. Nodes represent fields, and links connect fields that are likely to share authors. The network helps show where Paulo Henrique Müller Prado may publish in the future.

Countries citing papers authored by Paulo Henrique Müller Prado

Since Specialization
Citations

This map shows the geographic impact of Paulo Henrique Müller Prado's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Paulo Henrique Müller Prado with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Paulo Henrique Müller Prado more than expected).

Rankless by CCL
2025