Paul Chao

29 papers and 1.6k indexed citations i.

Paul Chao has authored 29 papers that have received a total of 1.6k indexed citations. This includes 13 papers in Marketing, 8 papers in Materials Chemistry and 6 papers in Aerospace Engineering. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (12 papers), Aluminum Alloy Microstructure Properties (6 papers) and Solidification and crystal growth phenomena (6 papers). Paul Chao is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (12 papers), Aluminum Alloy Microstructure Properties (6 papers) and Solidification and crystal growth phenomena (6 papers) and collaborates with scholars based in United States, China and Norway. Paul Chao's co-authors include Ashwin J. Shahani, Allen H. Hunter, Richard A. Karnesky, Vincent De Andrade and Jianrong Gao and has published in prestigious journals such as Journal of Marketing, Acta Materialia and Journal of Marketing Research.