Norizan Mohd Kassim

43 papers and 1.0k indexed citations i.

About

Norizan Mohd Kassim is a scholar working on Organizational Behavior and Human Resource Management, Marketing and Sociology and Political Science. According to data from OpenAlex, Norizan Mohd Kassim has authored 43 papers receiving a total of 1.0k indexed citations (citations by other indexed papers that have themselves been cited), including 21 papers in Organizational Behavior and Human Resource Management, 17 papers in Marketing and 15 papers in Sociology and Political Science. Recurrent topics in Norizan Mohd Kassim’s work include Customer Service Quality and Loyalty (18 papers), Consumer Behavior in Brand Consumption and Identification (9 papers) and Consumer Retail Behavior Studies (9 papers). Norizan Mohd Kassim is often cited by papers focused on Customer Service Quality and Loyalty (18 papers), Consumer Behavior in Brand Consumption and Identification (9 papers) and Consumer Retail Behavior Studies (9 papers). Norizan Mohd Kassim collaborates with scholars based in Qatar, Saudi Arabia and Oman. Norizan Mohd Kassim's co-authors include Nizar Souiden, Mohamed Zain, Jamil Bojei, Mohd. Nishat Faisal, Fon Sim Ong, Nasser Akeil Kadasah, Maslin Masrom, Maryam Alharrasi and Ahmed Al-Shukaili and has published in prestigious journals such as Journal of Business Research, European Journal of Marketing and International Journal of Quality & Reliability Management.

In The Last Decade

Co-authorship network of co-authors of Norizan Mohd Kassim i

Fields of papers citing papers by Norizan Mohd Kassim

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Norizan Mohd Kassim. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Norizan Mohd Kassim. The network helps show where Norizan Mohd Kassim may publish in the future.

Countries citing papers authored by Norizan Mohd Kassim

Since Specialization
Citations

This map shows the geographic impact of Norizan Mohd Kassim's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Norizan Mohd Kassim with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Norizan Mohd Kassim more than expected).

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar’s output or impact.

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