Nitika Garg

29 papers and 848 indexed citations i.

About

Nitika Garg is a scholar working on Marketing, Social Psychology and Cognitive Neuroscience. According to data from OpenAlex, Nitika Garg has authored 29 papers receiving a total of 848 indexed citations (citations by other indexed papers that have themselves been cited), including 13 papers in Marketing, 12 papers in Social Psychology and 8 papers in Cognitive Neuroscience. Recurrent topics in Nitika Garg’s work include Consumer Behavior in Brand Consumption and Identification (12 papers), Emotions and Moral Behavior (8 papers) and Behavioral Health and Interventions (7 papers). Nitika Garg is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (12 papers), Emotions and Moral Behavior (8 papers) and Behavioral Health and Interventions (7 papers). Nitika Garg collaborates with scholars based in Australia, United States and Spain. Nitika Garg's co-authors include J. Jeffrey Inman, Brian Wansink, Minu Kumar, Jennifer S. Lerner, Rahul Govind, Vikas Mittal, Jatinder J. Singh, Felix Septianto, Scott J. Vitell and Vikas Mittal and has published in prestigious journals such as PLoS ONE, Journal of Marketing and Journal of Marketing Research.

In The Last Decade

Co-authorship network of co-authors of Nitika Garg i

Fields of papers citing papers by Nitika Garg

Since Specialization
EngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics

This network shows the specialization of papers citing the papers produced by Nitika Garg. Nodes represent fields, and links connect fields that are likely to share authors. The network helps show where Nitika Garg may publish in the future.

Countries citing papers authored by Nitika Garg

Since Specialization
Citations

This map shows the geographic impact of Nitika Garg's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Nitika Garg with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Nitika Garg more than expected).

Rankless by CCL
2025