Nitika Garg

28 papers and 829 indexed citations
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About

Nitika Garg is a scholar working on Marketing, Social Psychology and Cognitive Neuroscience. According to data from OpenAlex, Nitika Garg has authored 28 papers receiving a total of 829 indexed citations (citations by other indexed papers that have themselves been cited), including 13 papers in Marketing, 10 papers in Social Psychology and 8 papers in Cognitive Neuroscience. Recurrent topics in Nitika Garg’s work include Consumer Behavior in Brand Consumption and Identification (11 papers), Psychology of Moral and Emotional Judgment (7 papers) and Behavioral Health and Interventions (7 papers). Nitika Garg is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (11 papers), Psychology of Moral and Emotional Judgment (7 papers) and Behavioral Health and Interventions (7 papers). Nitika Garg collaborates with scholars based in Australia, United States and Spain. Nitika Garg's co-authors include J. Jeffrey Inman, Brian Wansink, Minu Kumar, Jennifer S. Lerner, Rahul Govind, Jatinder Jit Singh, Felix Septianto, Vikas Mittal, Scott J. Vitell and Anish Nagpal and has published in prestigious journals such as PLoS ONE, Journal of Marketing and Journal of Marketing Research.

In The Last Decade

Co-authorship network of co-authors of Nitika Garg

This figure shows the co-authorship network connecting the top 25 collaborators of Nitika Garg. A scholar is included among the top collaborators of Nitika Garg based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Nitika Garg. Nitika Garg is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

Fields of papers citing papers by Nitika Garg

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Nitika Garg. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Nitika Garg. The network helps show where Nitika Garg may publish in the future.

Countries citing papers authored by Nitika Garg

Since Specialization
Citations

This map shows the geographic impact of Nitika Garg's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Nitika Garg with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Nitika Garg more than expected).

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar’s output or impact.

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