Neil Bendle

26 papers and 619 indexed citations i.

Neil Bendle has authored 26 papers that have received a total of 619 indexed citations. This includes 14 papers in Marketing, 8 papers in Sociology and Political Science and 6 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (7 papers), Consumer Market Behavior and Pricing (6 papers) and Digital Marketing and Social Media (4 papers). Neil Bendle is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (7 papers), Consumer Market Behavior and Pricing (6 papers) and Digital Marketing and Social Media (4 papers) and collaborates with scholars based in Canada, United States and New Zealand. Neil Bendle's co-authors include June Cotte, Mark Vandenbosch, Phillip E. Pfeifer, Shijie Lu and Paul Farris and has published in prestigious journals such as Management Science, Journal of Consumer Research and Journal of Business Ethics.