Natalia Yannopoulou

About

Natalia Yannopoulou is a scholar working on Sociology and Political Science, Marketing and Strategy and Management. According to data from OpenAlex, Natalia Yannopoulou has authored 28 papers receiving a total of 638 indexed citations (citations by other indexed papers that have themselves been cited), including 17 papers in Sociology and Political Science, 14 papers in Marketing and 8 papers in Strategy and Management. Recurrent topics in Natalia Yannopoulou’s work include Digital Marketing and Social Media (13 papers), Consumer Behavior in Brand Consumption and Identification (10 papers) and Customer Service Quality and Loyalty (5 papers). Natalia Yannopoulou is often cited by papers focused on Digital Marketing and Social Media (13 papers), Consumer Behavior in Brand Consumption and Identification (10 papers) and Customer Service Quality and Loyalty (5 papers). Natalia Yannopoulou collaborates with scholars based in United Kingdom, China and Thailand. Natalia Yannopoulou's co-authors include Martin J. Liu, Arpita Agnihotri, Saurabh Bhattacharya and Ruizhi Yuan and has published in prestigious journals such as Journal of Business Research, Computers in Human Behavior and Technological Forecasting and Social Change.

In The Last Decade

Fields of papers citing papers by Natalia Yannopoulou

Since Specialization

EngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics

This network shows the specialization of papers citing the papers produced by Natalia Yannopoulou. Nodes represent fields, and links connect fields that are likely to share authors. The network helps show where Natalia Yannopoulou may publish in the future.

Countries citing papers authored by Natalia Yannopoulou

Since Specialization

Citations

This map shows the geographic impact of Natalia Yannopoulou's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Natalia Yannopoulou with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Natalia Yannopoulou more than expected).

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