Nadia Zainuddin

21 papers and 582 indexed citations i.

About

Nadia Zainuddin is a scholar working on Marketing, Organizational Behavior and Human Resource Management and Sociology and Political Science. According to data from OpenAlex, Nadia Zainuddin has authored 21 papers receiving a total of 582 indexed citations (citations by other indexed papers that have themselves been cited), including 15 papers in Marketing, 13 papers in Organizational Behavior and Human Resource Management and 6 papers in Sociology and Political Science. Recurrent topics in Nadia Zainuddin’s work include Service and Product Innovation (13 papers), Customer Service Quality and Loyalty (10 papers) and Consumer Behavior in Brand Consumption and Identification (8 papers). Nadia Zainuddin is often cited by papers focused on Service and Product Innovation (13 papers), Customer Service Quality and Loyalty (10 papers) and Consumer Behavior in Brand Consumption and Identification (8 papers). Nadia Zainuddin collaborates with scholars based in Australia, United Kingdom and New Zealand. Nadia Zainuddin's co-authors include Rebekah Russell‐Bennett, Ross Gordon, Josephine Previte, Rory Mulcahy and Melanie Randle and has published in prestigious journals such as European Journal of Marketing, Journal of Services Marketing and Journal of Marketing Management.

In The Last Decade

Fields of papers citing papers by Nadia Zainuddin

Since Specialization
EngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics

This network shows the specialization of papers citing the papers produced by Nadia Zainuddin. Nodes represent fields, and links connect fields that are likely to share authors. The network helps show where Nadia Zainuddin may publish in the future.

Countries citing papers authored by Nadia Zainuddin

Since Specialization
Citations

This map shows the geographic impact of Nadia Zainuddin's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Nadia Zainuddin with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Nadia Zainuddin more than expected).

Rankless by CCL
2025