Na Su

11 papers and 388 indexed citations i.

Na Su has authored 11 papers that have received a total of 388 indexed citations. This includes 10 papers in Marketing, 9 papers in Sociology and Political Science and 6 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (8 papers), Customer Service Quality and Loyalty (6 papers) and Digital Marketing and Social Media (6 papers). Na Su is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (8 papers), Customer Service Quality and Loyalty (6 papers) and Digital Marketing and Social Media (6 papers) and collaborates with scholars based in United States, China and Hong Kong. Na Su's co-authors include Dennis Reynolds, Hyounae Min, Babu John Mariadoss, Anna S. Mattila and Yaou Hu and has published in prestigious journals such as International Journal of Hospitality Management, International Journal of Contemporary Hospitality Management and Journal of Hospitality & Tourism Research.