Morten Heide

About

Morten Heide is a scholar working on Marketing, Food Science and Strategy and Management. According to data from OpenAlex, Morten Heide has authored 38 papers receiving a total of 1.0k indexed citations (citations by other indexed papers that have themselves been cited), including 19 papers in Marketing, 14 papers in Food Science and 7 papers in Strategy and Management. Recurrent topics in Morten Heide’s work include Consumer Behavior in Brand Consumption and Identification (13 papers), Sensory Analysis and Statistical Methods (8 papers) and Consumer Retail Behavior Studies (7 papers). Morten Heide is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (13 papers), Sensory Analysis and Statistical Methods (8 papers) and Consumer Retail Behavior Studies (7 papers). Morten Heide collaborates with scholars based in Norway, Spain and United States. Morten Heide's co-authors include Kjell Grønhaug, Themistoklis Altintzoglou, Svein Ottar Olsen, Terje I. Vaaland and Mats Carlehög and has published in prestigious journals such as Tourism Management, Appetite and International Journal of Hospitality Management.

In The Last Decade

Fields of papers citing papers by Morten Heide

Since Specialization

EngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics

This network shows the specialization of papers citing the papers produced by Morten Heide. Nodes represent fields, and links connect fields that are likely to share authors. The network helps show where Morten Heide may publish in the future.

Countries citing papers authored by Morten Heide

Since Specialization

Citations

This map shows the geographic impact of Morten Heide's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Morten Heide with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Morten Heide more than expected).

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