Morris B. Holbrook
About
Morris B. Holbrook is a scholar working on Marketing, Sociology and Political Science and Social Psychology.
According to data from OpenAlex, Morris B. Holbrook has authored 238 papers receiving a total of 23.7k indexed citations (citations by other indexed papers that have themselves been cited), including 95 papers in Marketing, 48 papers in Sociology and Political Science and 35 papers in Social Psychology. Recurrent topics in Morris B. Holbrook’s work include Consumer Behavior in Brand Consumption and Identification (79 papers), Media, Gender, and Advertising (21 papers) and Digital Marketing and Social Media (17 papers). Morris B. Holbrook is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (79 papers), Media, Gender, and Advertising (21 papers) and Digital Marketing and Social Media (17 papers). Morris B. Holbrook collaborates with scholars based in United States, United Kingdom and Italy. Morris B. Holbrook's co-authors include Robert M. Schindler, Joel Huber, Donald R. Lehmann, William L. Moore and William J. Havlena and has published in prestigious journals such as Contemporary Sociology A Journal of Reviews, Journal of Marketing and Administrative Science Quarterly.
In The Last Decade
Fields of papers citing papers by Morris B. Holbrook
Since SpecializationEngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics
This network shows the specialization of papers citing the papers produced by Morris B. Holbrook. Nodes represent fields, and links connect fields that are likely to share authors. The network helps show where Morris B. Holbrook may publish in the future.
Countries citing papers authored by Morris B. Holbrook
Since SpecializationCitations
This map shows the geographic impact of Morris B. Holbrook's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Morris B. Holbrook with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Morris B. Holbrook more than expected).
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