Mona Mrad

About

Mona Mrad is a scholar working on Marketing, Sociology and Political Science and Strategy and Management. According to data from OpenAlex, Mona Mrad has authored 16 papers receiving a total of 444 indexed citations (citations by other indexed papers that have themselves been cited), including 14 papers in Marketing, 11 papers in Sociology and Political Science and 2 papers in Strategy and Management. Recurrent topics in Mona Mrad’s work include Consumer Behavior in Brand Consumption and Identification (13 papers), Digital Marketing and Social Media (9 papers) and Consumer Retail Behavior Studies (8 papers). Mona Mrad is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (13 papers), Digital Marketing and Social Media (9 papers) and Consumer Retail Behavior Studies (8 papers). Mona Mrad collaborates with scholars based in Lebanon, United Kingdom and United Arab Emirates. Mona Mrad's co-authors include Charles Cui, Maya F. Farah, Zsófia Tóth, Zahy Ramadan and George Christodoulides and has published in prestigious journals such as Journal of Business Research, Industrial Marketing Management and European Journal of Marketing.

In The Last Decade

Fields of papers citing papers by Mona Mrad

Since Specialization

EngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics

This network shows the specialization of papers citing the papers produced by Mona Mrad. Nodes represent fields, and links connect fields that are likely to share authors. The network helps show where Mona Mrad may publish in the future.

Countries citing papers authored by Mona Mrad

Since Specialization

Citations

This map shows the geographic impact of Mona Mrad's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Mona Mrad with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Mona Mrad more than expected).

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