Michael S. LaTour

77 papers and 2.7k indexed citations i.

Michael S. LaTour has authored 77 papers that have received a total of 2.7k indexed citations. This includes 52 papers in Marketing, 23 papers in Gender Studies and 20 papers in Sociology and Political Science. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (48 papers), Media, Gender, and Advertising (23 papers) and Media Influence and Health (10 papers). Michael S. LaTour is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (48 papers), Media, Gender, and Advertising (23 papers) and Media Influence and Health (10 papers) and collaborates with scholars based in United States, Ghana and Poland. Michael S. LaTour's co-authors include Tony L. Henthorne, John B. Ford, Anjala S. Krishen, Kathryn A. Braun-LaTour and Kathryn A. LaTour and has published in prestigious journals such as Journal of Marketing, Journal of Consumer Research and Journal of Business Research.