Michael A. Merz

60 total papers · 1.4k total citations
11 papers, 711 citations indexed

Michael A. Merz is a scholar working on Marketing, Strategy and Management and Organizational Behavior and Human Resource Management. According to data from OpenAlex, Michael A. Merz has authored 11 papers receiving a total of 711 indexed citations (citations by other indexed papers that have themselves been cited), including 6 papers in Marketing, 5 papers in Strategy and Management and 5 papers in Organizational Behavior and Human Resource Management. Recurrent topics in Michael A. Merz’s work include Customer Service Quality and Loyalty (5 papers), Consumer Behavior in Brand Consumption and Identification (5 papers) and Corporate Governance and Management (2 papers). Michael A. Merz is often cited by papers focused on Customer Service Quality and Loyalty (5 papers), Consumer Behavior in Brand Consumption and Identification (5 papers) and Corporate Governance and Management (2 papers). Michael A. Merz collaborates with scholars based in United States, Germany and Switzerland. Michael A. Merz's co-authors include Yi He, Stephen L. Vargo, Dana L. Alden, Uta Herbst, John Peloza, Qimei Chen, Mario V. Wüthrich and Winfried Lamersdorf and has published in prestigious journals such as Journal of the Academy of Marketing Science, Industrial Marketing Management and Journal of International Marketing.