Merrie Brucks

About

Merrie Brucks is a scholar working on Marketing, Economics and Econometrics and Social Psychology. According to data from OpenAlex, Merrie Brucks has authored 36 papers receiving a total of 3.2k indexed citations (citations by other indexed papers that have themselves been cited), including 14 papers in Marketing, 6 papers in Economics and Econometrics and 6 papers in Social Psychology. Recurrent topics in Merrie Brucks’s work include Consumer Behavior in Brand Consumption and Identification (12 papers), Decision-Making and Behavioral Economics (5 papers) and Digital Marketing and Social Media (4 papers). Merrie Brucks is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (12 papers), Decision-Making and Behavioral Economics (5 papers) and Digital Marketing and Social Media (4 papers). Merrie Brucks collaborates with scholars based in United States, Hong Kong and France. Merrie Brucks's co-authors include Dan Freeman, Melanie Wallendorf, Carolyn Costley, Gary Armstrong and Jesper H. Nielsen and has published in prestigious journals such as Journal of Marketing Research, Journal of Consumer Research and Social Science & Medicine.

In The Last Decade

Fields of papers citing papers by Merrie Brucks

Since Specialization

EngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics

This network shows the specialization of papers citing the papers produced by Merrie Brucks. Nodes represent fields, and links connect fields that are likely to share authors. The network helps show where Merrie Brucks may publish in the future.

Countries citing papers authored by Merrie Brucks

Since Specialization

Citations

This map shows the geographic impact of Merrie Brucks's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Merrie Brucks with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Merrie Brucks more than expected).

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