Martin Waiguny

16 papers and 366 indexed citations i.

About

Martin Waiguny is a scholar working on Sociology and Political Science, Marketing and Literature and Literary Theory. According to data from OpenAlex, Martin Waiguny has authored 16 papers receiving a total of 366 indexed citations (citations by other indexed papers that have themselves been cited), including 10 papers in Sociology and Political Science, 9 papers in Marketing and 6 papers in Literature and Literary Theory. Recurrent topics in Martin Waiguny’s work include Digital Marketing and Social Media (9 papers), Consumer Behavior in Brand Consumption and Identification (9 papers) and Media Influence and Health (6 papers). Martin Waiguny is often cited by papers focused on Digital Marketing and Social Media (9 papers), Consumer Behavior in Brand Consumption and Identification (9 papers) and Media Influence and Health (6 papers). Martin Waiguny collaborates with scholars based in Austria, New Zealand and United States. Martin Waiguny's co-authors include Michelle R. Nelson, Ralf Terlutter, Sonja Grabner‐Kräuter, Kurt Matzler, Johann Füller, Sandra Diehl, Eva A. van Reijmersdal, Zeph M. C. van Berlo, Dagmar Abfalter and Julia Müller and has published in prestigious journals such as Journal of Medical Internet Research, Journal of Advertising and British Food Journal.

In The Last Decade

Co-authorship network of co-authors of Martin Waiguny i

Fields of papers citing papers by Martin Waiguny

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Martin Waiguny. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Martin Waiguny. The network helps show where Martin Waiguny may publish in the future.

Countries citing papers authored by Martin Waiguny

Since Specialization
Citations

This map shows the geographic impact of Martin Waiguny's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Martin Waiguny with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Martin Waiguny more than expected).

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar’s output or impact.

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