Martin Waiguny
About
Martin Waiguny is a scholar working on Sociology and Political Science, Marketing and Literature and Literary Theory.
According to data from OpenAlex, Martin Waiguny has authored 16 papers receiving a total of 366 indexed citations (citations by other indexed papers that have themselves been cited), including 10 papers in Sociology and Political Science, 9 papers in Marketing and 6 papers in Literature and Literary Theory. Recurrent topics in Martin Waiguny’s work include Digital Marketing and Social Media (9 papers), Consumer Behavior in Brand Consumption and Identification (9 papers) and Media Influence and Health (6 papers). Martin Waiguny is often cited by papers focused on Digital Marketing and Social Media (9 papers), Consumer Behavior in Brand Consumption and Identification (9 papers) and Media Influence and Health (6 papers). Martin Waiguny collaborates with scholars based in Austria, New Zealand and United States. Martin Waiguny's co-authors include Michelle R. Nelson, Ralf Terlutter, Sonja Grabner‐Kräuter, Kurt Matzler, Johann Füller, Sandra Diehl, Eva A. van Reijmersdal, Zeph M. C. van Berlo, Dagmar Abfalter and Julia Müller and has published in prestigious journals such as Journal of Medical Internet Research, Journal of Advertising and British Food Journal.
In The Last Decade
Co-authorship network of co-authors of Martin Waiguny i
Fields of papers citing papers by Martin Waiguny
Since SpecializationEngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics
This network shows the specialization of papers citing the papers produced by Martin Waiguny. Nodes represent fields, and links connect fields that are likely to share authors. The network helps show where Martin Waiguny may publish in the future.
Countries citing papers authored by Martin Waiguny
Since SpecializationCitations
This map shows the geographic impact of Martin Waiguny's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Martin Waiguny with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Martin Waiguny more than expected).
Explore authors with similar magnitude of impact
Breakdown of academic impact, for papers by Jieyao Li Breakdown of academic impact, for papers by Nanyi Wang Breakdown of academic impact, for papers by Ya Xia Breakdown of academic impact, for papers by A. Sullivan Breakdown of academic impact, for papers by Melanie Karthaus Breakdown of academic impact, for papers by Guoliang Zhang Breakdown of academic impact, for papers by Hao‐Cheng Yu Breakdown of academic impact, for papers by Kaiyu Cai