Mark Toncar

21 papers and 634 indexed citations i.

About

Mark Toncar is a scholar working on Marketing, Sociology and Political Science and Communication. According to data from OpenAlex, Mark Toncar has authored 21 papers receiving a total of 634 indexed citations (citations by other indexed papers that have themselves been cited), including 10 papers in Marketing, 4 papers in Sociology and Political Science and 4 papers in Communication. Recurrent topics in Mark Toncar’s work include Consumer Behavior in Brand Consumption and Identification (10 papers), Management and Marketing Education (3 papers) and International Student and Expatriate Challenges (3 papers). Mark Toncar is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (10 papers), Management and Marketing Education (3 papers) and International Student and Expatriate Challenges (3 papers). Mark Toncar collaborates with scholars based in United States and Latvia. Mark Toncar's co-authors include James M. Munch, Marc Fetscherin, Jane S. Reid, Cynthia Anderson, David J. Burns, Ilan Alon, Everlyne Misati, Joel M. Evans, David L. McKee and David McKee and has published in prestigious journals such as European Journal of Marketing, Journal of Advertising and International Marketing Review.

In The Last Decade

Co-authorship network of co-authors of Mark Toncar i

Fields of papers citing papers by Mark Toncar

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Mark Toncar. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Mark Toncar. The network helps show where Mark Toncar may publish in the future.

Countries citing papers authored by Mark Toncar

Since Specialization
Citations

This map shows the geographic impact of Mark Toncar's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Mark Toncar with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Mark Toncar more than expected).

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar’s output or impact.

Explore authors with similar magnitude of impact

Rankless by CCL
2025