Mark Toncar
Impact in
- Marketing top 2%
- Consumer Behavior in Brand Consumption and Identification
- Communication top 5%
- International Student and Expatriate Challenges
Papers in
- Marketing 12
- Consumer Behavior in Brand Consumption and Identification 12
- Environmental Sustainability in Business 3
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- Nonprofit Sector and Volunteering 3
- Co-authors
- James M. Munch (4 shared papers)Jane S. Reid (6 shared papers)Cynthia Anderson (6 shared papers)Marc Fetscherin (5 shared papers)David J. Burns (4 shared papers)Shaojing Sun (1 shared paper)Ying Wang (1 shared paper)Ilan Alon (4 shared papers)
- Journals
- The Journal of Marketing Theory and Practice (4 papers)European Journal of Marketing (1 paper)Multinational Business Review (1 paper)Journal of International Consumer Marketing (1 paper)International Journal of Advertising (1 paper)
- Partner nations
- United StatesLatviaChina
In The Last Decade
Mark Toncar
23 papers receiving 771 citations
Peers
Comparison fields: 5 of 89
- Marketing 348
- Communication 118
- Tourism, Leisure and Hospitality Management 25
- Organizational Behavior and Human Resource Management 136
- Management of Technology and Innovation 76
Countries citing papers authored by Mark Toncar
This map shows the geographic impact of Mark Toncar's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Mark Toncar with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Mark Toncar more than expected).
Fields of papers citing papers by Mark Toncar
This network shows the impact of papers produced by Mark Toncar. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Mark Toncar. The network helps show where Mark Toncar may publish in the future.
Co-authors
The 13 scholars most cited alongside Mark Toncar, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 24 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | 2001 | 120 | |
| 2 | 2009 | 94 | |
| 3 | 2000 | 84 | |
| 4 | 2006 | 80 | |
| 5 | 2010 | 79 | |
| 6 | 2006 | 79 | |
| 7 | 2008 | 57 | |
| 8 | 2006 | 44 | |
| 9 | 2001 | 42 | |
| 10 | 2007 | 40 | |
| 11 | 2010 | 28 | |
| 12 | 2012 | 27 | |
| 13 | 2003 | 20 | |
| 14 | 2011 | 15 | |
| 15 | 2008 | 15 | |
| 16 | 2010 | 14 | |
| 17 | Volunteering: A Comparison of the Motivations of Collegiate Students Attending Different Types of Institutions | 2005 | 11 |
| 18 | 2009 | 11 | |
| 19 | 2004 | 6 | |
| 20 | 2000 | 6 |
About Mark Toncar
Mark Toncar is a scholar working on Marketing, Sociology and Political Science, Communication, Social Psychology and Management of Technology and Innovation, having authored 24 papers that have together received 882 indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (12 papers), Management and Marketing Education (3 papers), International Student and Expatriate Challenges (3 papers), Environmental Sustainability in Business (3 papers), Nonprofit Sector and Volunteering (3 papers), Tourism, Volunteerism, and Development (3 papers), Media, Gender, and Advertising (2 papers) and Accounting Education and Careers (2 papers). The work is most often cited by research in Marketing (348 citations), Communication (118 citations), Tourism, Leisure and Hospitality Management (25 citations), Organizational Behavior and Human Resource Management (136 citations) and Management of Technology and Innovation (76 citations). Mark Toncar has collaborated with scholars based in United States, Latvia and China. Frequent co-authors include James M. Munch, Jane S. Reid, Cynthia Anderson, Marc Fetscherin, David J. Burns, Shaojing Sun, Ying Wang, Ilan Alon, Everlyne Misati and Joel M. Evans. Their work appears in journals such as The Journal of Marketing Theory and Practice, European Journal of Marketing, Multinational Business Review, Journal of International Consumer Marketing and International Journal of Advertising.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.