Mark Heitmann

About

Mark Heitmann is a scholar working on Marketing, Sociology and Political Science and Strategy and Management. According to data from OpenAlex, Mark Heitmann has authored 42 papers receiving a total of 1.5k indexed citations (citations by other indexed papers that have themselves been cited), including 32 papers in Marketing, 9 papers in Sociology and Political Science and 9 papers in Strategy and Management. Recurrent topics in Mark Heitmann’s work include Consumer Behavior in Brand Consumption and Identification (19 papers), Consumer Market Behavior and Pricing (16 papers) and Digital Marketing and Social Media (8 papers). Mark Heitmann is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (19 papers), Consumer Market Behavior and Pricing (16 papers) and Digital Marketing and Social Media (8 papers). Mark Heitmann collaborates with scholars based in Germany, Switzerland and United States. Mark Heitmann's co-authors include Andreas Herrmann, Christina Schamp, Jochen Hartmann, Oded Netzer and Jan R. Landwehr and has published in prestigious journals such as Journal of Marketing, Journal of Political Economy and Journal of Marketing Research.

In The Last Decade

Fields of papers citing papers by Mark Heitmann

Since Specialization

EngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics

This network shows the specialization of papers citing the papers produced by Mark Heitmann. Nodes represent fields, and links connect fields that are likely to share authors. The network helps show where Mark Heitmann may publish in the future.

Countries citing papers authored by Mark Heitmann

Since Specialization

Citations

This map shows the geographic impact of Mark Heitmann's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Mark Heitmann with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Mark Heitmann more than expected).

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