María Teresa Ballestar

About

María Teresa Ballestar is a scholar working on Sociology and Political Science, Economics and Econometrics and Marketing. According to data from OpenAlex, María Teresa Ballestar has authored 17 papers receiving a total of 480 indexed citations (citations by other indexed papers that have themselves been cited), including 8 papers in Sociology and Political Science, 6 papers in Economics and Econometrics and 4 papers in Marketing. Recurrent topics in María Teresa Ballestar’s work include Digital Marketing and Social Media (5 papers), Firm Innovation and Growth (4 papers) and Customer churn and segmentation (3 papers). María Teresa Ballestar is often cited by papers focused on Digital Marketing and Social Media (5 papers), Firm Innovation and Growth (4 papers) and Customer churn and segmentation (3 papers). María Teresa Ballestar collaborates with scholars based in Spain, United Kingdom and Brazil. María Teresa Ballestar's co-authors include Jorge Sáinz, Joan Torrent‐Sellens, Ángel Díaz-Chao, Pilar Grau Carles, Marta Martín Llaguno, A. Ortigosa-Blanch, Ismael Sanz, Domingo Ribeiro Soriano and Jorge L. C. Sanz and has published in prestigious journals such as Journal of Business Research, Technological Forecasting and Social Change and Sustainability.

In The Last Decade

Co-authorship network of co-authors of María Teresa Ballestar i

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Fields of papers citing papers by María Teresa Ballestar

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by María Teresa Ballestar. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by María Teresa Ballestar. The network helps show where María Teresa Ballestar may publish in the future.

Countries citing papers authored by María Teresa Ballestar

Since Specialization

Citations

This map shows the geographic impact of María Teresa Ballestar's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by María Teresa Ballestar with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites María Teresa Ballestar more than expected).

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar’s output or impact.

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