María Pilar Martínez–Ruiz
About
María Pilar Martínez–Ruiz is a scholar working on Marketing, Sociology and Political Science and Organizational Behavior and Human Resource Management.
According to data from OpenAlex, María Pilar Martínez–Ruiz has authored 91 papers receiving a total of 1.2k indexed citations (citations by other indexed papers that have themselves been cited), including 59 papers in Marketing, 30 papers in Sociology and Political Science and 29 papers in Organizational Behavior and Human Resource Management. Recurrent topics in María Pilar Martínez–Ruiz’s work include Consumer Behavior in Brand Consumption and Identification (31 papers), Consumer Retail Behavior Studies (26 papers) and Digital Marketing and Social Media (25 papers). María Pilar Martínez–Ruiz is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (31 papers), Consumer Retail Behavior Studies (26 papers) and Digital Marketing and Social Media (25 papers). María Pilar Martínez–Ruiz collaborates with scholars based in Spain, Mexico and United Kingdom. María Pilar Martínez–Ruiz's co-authors include Alicia Izquierdo–Yusta, Ana Isabel Jiménez‐Zarco, Alejandro Mollá Descals, José Luis Rojo‐Álvarez and Óscar González‐Benito and has published in prestigious journals such as European Journal of Operational Research, Journal of Business Research and Tourism Management.
In The Last Decade
Fields of papers citing papers by María Pilar Martínez–Ruiz
Since SpecializationEngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics
This network shows the specialization of papers citing the papers produced by María Pilar Martínez–Ruiz. Nodes represent fields, and links connect fields that are likely to share authors. The network helps show where María Pilar Martínez–Ruiz may publish in the future.
Countries citing papers authored by María Pilar Martínez–Ruiz
Since SpecializationCitations
This map shows the geographic impact of María Pilar Martínez–Ruiz's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by María Pilar Martínez–Ruiz with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites María Pilar Martínez–Ruiz more than expected).
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