Márcia Maurer Herter

31 papers and 866 indexed citations i.

About

Márcia Maurer Herter is a scholar working on Marketing, Sociology and Political Science and Organizational Behavior and Human Resource Management. According to data from OpenAlex, Márcia Maurer Herter has authored 31 papers receiving a total of 866 indexed citations (citations by other indexed papers that have themselves been cited), including 17 papers in Marketing, 9 papers in Sociology and Political Science and 7 papers in Organizational Behavior and Human Resource Management. Recurrent topics in Márcia Maurer Herter’s work include Consumer Behavior in Brand Consumption and Identification (13 papers), Environmental Sustainability in Business (6 papers) and Customer Service Quality and Loyalty (6 papers). Márcia Maurer Herter is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (13 papers), Environmental Sustainability in Business (6 papers) and Customer Service Quality and Loyalty (6 papers). Márcia Maurer Herter collaborates with scholars based in Portugal, Brazil and France. Márcia Maurer Herter's co-authors include Diego Costa Pinto, Adilson Borges, Walter Meucci Nique, Fernando de Oliveira Santini, Wagner Júnior Ladeira, Cláudio Hoffmann Sampaio, Barry J. Babin, Edar da Silva Añaña, Patrícia Rossi and Mário B. Ferreira and has published in prestigious journals such as Journal of Cleaner Production, Journal of Business Research and Journal of the Academy of Marketing Science.

In The Last Decade

Co-authorship network of co-authors of Márcia Maurer Herter i

Fields of papers citing papers by Márcia Maurer Herter

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Márcia Maurer Herter. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Márcia Maurer Herter. The network helps show where Márcia Maurer Herter may publish in the future.

Countries citing papers authored by Márcia Maurer Herter

Since Specialization
Citations

This map shows the geographic impact of Márcia Maurer Herter's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Márcia Maurer Herter with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Márcia Maurer Herter more than expected).

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar’s output or impact.

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