Maktoba Omar

About

Maktoba Omar is a scholar working on Strategy and Management, Marketing and Management of Technology and Innovation. According to data from OpenAlex, Maktoba Omar has authored 38 papers receiving a total of 488 indexed citations (citations by other indexed papers that have themselves been cited), including 19 papers in Strategy and Management, 12 papers in Marketing and 8 papers in Management of Technology and Innovation. Recurrent topics in Maktoba Omar’s work include Consumer Behavior in Brand Consumption and Identification (9 papers), International Business and FDI (9 papers) and Innovation and Knowledge Management (6 papers). Maktoba Omar is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (9 papers), International Business and FDI (9 papers) and Innovation and Knowledge Management (6 papers). Maktoba Omar collaborates with scholars based in United Kingdom, United States and Germany. Maktoba Omar's co-authors include Robert L. Williams, John Ensor, Sonny Nwankwo, Michael Lewrick and Robert Raeside and has published in prestigious journals such as Journal of Retailing and Consumer Services, International Marketing Review and Journal of Product & Brand Management.

In The Last Decade

Fields of papers citing papers by Maktoba Omar

Since Specialization

EngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics

This network shows the specialization of papers citing the papers produced by Maktoba Omar. Nodes represent fields, and links connect fields that are likely to share authors. The network helps show where Maktoba Omar may publish in the future.

Countries citing papers authored by Maktoba Omar

Since Specialization

Citations

This map shows the geographic impact of Maktoba Omar's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Maktoba Omar with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Maktoba Omar more than expected).

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