Maktoba Omar

38 papers and 480 indexed citations i.

Maktoba Omar has authored 38 papers that have received a total of 480 indexed citations. This includes 19 papers in Strategy and Management, 12 papers in Marketing and 8 papers in Management of Technology and Innovation. The topics of these papers are International Business and FDI (9 papers), Consumer Behavior in Brand Consumption and Identification (9 papers) and Innovation and Knowledge Management (6 papers). Maktoba Omar is often cited by papers focused on International Business and FDI (9 papers), Consumer Behavior in Brand Consumption and Identification (9 papers) and Innovation and Knowledge Management (6 papers) and collaborates with scholars based in United Kingdom, United States and Germany. Maktoba Omar's co-authors include Robert L. Williams, John Ensor, Sonny Nwankwo, Michael Lewrick and Nana Owusu‐Frimpong and has published in prestigious journals such as Journal of Retailing and Consumer Services, International Marketing Review and Journal of Product & Brand Management.