Maik Eisenbeiß

17 papers and 927 indexed citations i.

Maik Eisenbeiß has authored 17 papers that have received a total of 927 indexed citations. This includes 10 papers in Marketing, 7 papers in Sociology and Political Science and 4 papers in Information Systems and Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (8 papers), Digital Marketing and Social Media (6 papers) and Consumer Market Behavior and Pricing (5 papers). Maik Eisenbeiß is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (8 papers), Digital Marketing and Social Media (6 papers) and Consumer Market Behavior and Pricing (5 papers) and collaborates with scholars based in Germany, United States and The Netherlands. Maik Eisenbeiß's co-authors include Bernd Skiera, Robert L. Wilken, Werner Reinartz, Alexander Bleier and Klaus Backhaus and has published in prestigious journals such as Journal of Marketing, Journal of Business Research and Journal of the Academy of Marketing Science.