Leif E. Hem

28 papers and 778 indexed citations i.

Leif E. Hem has authored 28 papers that have received a total of 778 indexed citations. This includes 21 papers in Marketing, 16 papers in Sociology and Political Science and 4 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (20 papers), Digital Marketing and Social Media (11 papers) and Diverse Aspects of Tourism Research (7 papers). Leif E. Hem is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (20 papers), Digital Marketing and Social Media (11 papers) and Diverse Aspects of Tourism Research (7 papers) and collaborates with scholars based in Norway, Australia and Spain. Leif E. Hem's co-authors include Nina M. Iversen, Leslie de Chernatony, Her­bjørn Ny­sveen, Kjell Grønhaug and José Miguel Pina Pérez and has published in prestigious journals such as Journal of Cleaner Production, Annals of Tourism Research and European Journal of Marketing.