Kwon Jung

16 papers and 551 indexed citations i.

Kwon Jung has authored 16 papers that have received a total of 551 indexed citations. This includes 11 papers in Marketing, 5 papers in Organizational Behavior and Human Resource Management and 4 papers in Sociology and Political Science. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (8 papers), Customer Service Quality and Loyalty (5 papers) and Cultural Differences and Values (4 papers). Kwon Jung is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (8 papers), Customer Service Quality and Loyalty (5 papers) and Cultural Differences and Values (4 papers) and collaborates with scholars based in Singapore, South Korea and United States. Kwon Jung's co-authors include Soo Jiuan Tan, Ah Keng Kau, Chanthika Pornpitakpan, Swee Hoon Ang and Siew Meng Leong and has published in prestigious journals such as Journal of Business Research, Journal of International Business Studies and Sustainability.