Koen Pauwels

97 papers and 7.2k indexed citations i.

About

Koen Pauwels is a scholar working on Marketing, Sociology and Political Science and Management Science and Operations Research. According to data from OpenAlex, Koen Pauwels has authored 97 papers receiving a total of 7.2k indexed citations (citations by other indexed papers that have themselves been cited), including 80 papers in Marketing, 32 papers in Sociology and Political Science and 31 papers in Management Science and Operations Research. Recurrent topics in Koen Pauwels’s work include Consumer Market Behavior and Pricing (63 papers), Consumer Behavior in Brand Consumption and Identification (33 papers) and Digital Marketing and Social Media (31 papers). Koen Pauwels is often cited by papers focused on Consumer Market Behavior and Pricing (63 papers), Consumer Behavior in Brand Consumption and Identification (33 papers) and Digital Marketing and Social Media (31 papers). Koen Pauwels collaborates with scholars based in United States, Türkiye and The Netherlands. Koen Pauwels's co-authors include Shuba Srinivasan, Dominique M. Hanssens, Anatoli Colicev, Marc Vanhuele and Jorge Silva‐Risso and has published in prestigious journals such as Journal of Marketing, Management Science and Journal of Marketing Research.

In The Last Decade

Fields of papers citing papers by Koen Pauwels

Since Specialization
EngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics

This network shows the specialization of papers citing the papers produced by Koen Pauwels. Nodes represent fields, and links connect fields that are likely to share authors. The network helps show where Koen Pauwels may publish in the future.

Countries citing papers authored by Koen Pauwels

Since Specialization
Citations

This map shows the geographic impact of Koen Pauwels's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Koen Pauwels with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Koen Pauwels more than expected).

Rankless by CCL
2025