Khalid Hussain

39 papers and 560 indexed citations i.

Khalid Hussain has authored 39 papers that have received a total of 560 indexed citations. This includes 25 papers in Sociology and Political Science, 25 papers in Marketing and 15 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Digital Marketing and Social Media (24 papers), Consumer Behavior in Brand Consumption and Identification (20 papers) and Customer Service Quality and Loyalty (12 papers). Khalid Hussain is often cited by papers focused on Digital Marketing and Social Media (24 papers), Consumer Behavior in Brand Consumption and Identification (20 papers) and Customer Service Quality and Loyalty (12 papers) and collaborates with scholars based in Pakistan, China and Oman. Khalid Hussain's co-authors include Muhammad Junaid, Fengjie Jing, Fujun Hou, Syed Far Abid Hossain and Muzhar Javed and has published in prestigious journals such as Computers in Human Behavior, Frontiers in Psychology and European Journal of Marketing.