Kerry E. Howell
Impact in
- Marketing top 2%
- Consumer Behavior in Brand Consumption and Identification
- Consumer Retail Behavior Studies
-
- Customer Service Quality and Loyalty
Papers in
-
- Digital Marketing and Social Media 13
- Marketing 16
- Consumer Behavior in Brand Consumption and Identification 12
- Consumer Retail Behavior Studies 6
- Co-authors
- Wilson Ozuem (29 shared papers)Silvia Ranfagni (12 shared papers)Muhammad Naeem (4 shared papers)Geoff Lancaster (15 shared papers)Fenio Annansingh (3 shared papers)Michelle Willis (10 shared papers)T. I. Nwanji (8 shared papers)Phil Megicks (1 shared paper)
- Journals
- Psychology and Marketing (6 papers)Journal of Retailing and Consumer Services (4 papers)Policy Studies (2 papers)International Journal of Qualitative Methods (2 papers)Information Technology and People (2 papers)
- Partner nations
- United KingdomUnited StatesItaly
In The Last Decade
Kerry E. Howell
71 papers receiving 1.9k citations
Kerry E. Howell's Hit Papers
Peers
Comparison fields: 5 of 159
- Marketing 418
- Organizational Behavior and Human Resource Management 321
- Information Systems and Management 206
- Communication 176
- Business and International Management 31
Countries citing papers authored by Kerry E. Howell
This map shows the geographic impact of Kerry E. Howell's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Kerry E. Howell with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Kerry E. Howell more than expected).
Fields of papers citing papers by Kerry E. Howell
This network shows the impact of papers produced by Kerry E. Howell. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Kerry E. Howell. The network helps show where Kerry E. Howell may publish in the future.
Co-authors
The 25 scholars most cited alongside Kerry E. Howell, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 74 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | A Step-by-Step Process of Thematic Analysis to Develop a Conceptual Model in Qualitative Research Hit paper breakdown → | 2023 | 635 |
| 2 | 2013 | 166 | |
| 3 | 2012 | 122 | |
| 4 | Demystification and Actualisation of Data Saturation in Qualitative Research Through Thematic Analysis Hit paper breakdown → | 2024 | 90 |
| 5 | 2020 | 77 | |
| 6 | 2021 | 77 | |
| 7 | 2018 | 68 | |
| 8 | 2008 | 58 | |
| 9 | 2022 | 58 | |
| 10 | 2021 | 41 | |
| 11 | 2016 | 41 | |
| 12 | 2012 | 37 | |
| 13 | 2019 | 37 | |
| 14 | 2017 | 34 | |
| 15 | 2018 | 29 | |
| 16 | 2019 | 29 | |
| 17 | 2019 | 28 | |
| 18 | 2020 | 24 | |
| 19 | 2021 | 22 | |
| 20 | 2024 | 22 |
About Kerry E. Howell
Kerry E. Howell is a scholar working on Sociology and Political Science, Marketing, Organizational Behavior and Human Resource Management, Strategy and Management and Political Science and International Relations, having authored 74 papers that have together received 2.0k indexed citations. Recurring topics across this work include Customer Service Quality and Loyalty (14 papers), Digital Marketing and Social Media (13 papers), Consumer Behavior in Brand Consumption and Identification (12 papers), European Union Policy and Governance (8 papers), Technology Adoption and User Behaviour (7 papers), Consumer Retail Behavior Studies (6 papers), Social Policy and Reform Studies (5 papers) and Global Financial Regulation and Crises (5 papers). The work is most often cited by research in Marketing (418 citations), Organizational Behavior and Human Resource Management (321 citations), Information Systems and Management (206 citations), Communication (176 citations) and Business and International Management (31 citations). Kerry E. Howell has collaborated with scholars based in United Kingdom, United States and Italy. Frequent co-authors include Wilson Ozuem, Silvia Ranfagni, Muhammad Naeem, Geoff Lancaster, Fenio Annansingh, Michelle Willis, T. I. Nwanji, Phil Megicks, Robert J. Angell and Miguel Baptista Nunes. Their work appears in journals such as Psychology and Marketing, Journal of Retailing and Consumer Services, Policy Studies, International Journal of Qualitative Methods and Information Technology and People.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.