Kerry E. Howell
Impact in
- Marketing top 1%
- Consumer Behavior in Brand Consumption and Identification
- Consumer Retail Behavior Studies
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- Customer Service Quality and Loyalty
Papers in
- Marketing 17
- Consumer Behavior in Brand Consumption and Identification 13
- Consumer Retail Behavior Studies 6
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- Customer Service Quality and Loyalty 16
- Co-authors
- Wilson Ozuem (29 shared papers)Silvia Ranfagni (11 shared papers)Muhammad Faisal Naeem (4 shared papers)Geoff Lancaster (15 shared papers)Fenio Annansingh (3 shared papers)Michelle Willis (9 shared papers)Serena Rovai (5 shared papers)T. I. Nwanji (8 shared papers)
- Journals
- Psychology and Marketing (6 papers)Journal of Retailing and Consumer Services (4 papers)Information Technology and People (2 papers)International Journal of Qualitative Methods (2 papers)Policy Studies (2 papers)
- Partner nations
- United KingdomItalyUnited States
In The Last Decade
Kerry E. Howell
75 papers receiving 2.4k citations
Kerry E. Howell's Hit Papers
Peers
Comparison fields: 5 of 165
- Marketing 554
- Organizational Behavior and Human Resource Management 374
- Information Systems and Management 232
- Communication 193
- Business and International Management 37
Countries citing papers authored by Kerry E. Howell
This map shows the geographic impact of Kerry E. Howell's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Kerry E. Howell with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Kerry E. Howell more than expected).
Fields of papers citing papers by Kerry E. Howell
This network shows the impact of papers produced by Kerry E. Howell. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Kerry E. Howell. The network helps show where Kerry E. Howell may publish in the future.
Co-authors
The 25 scholars most cited alongside Kerry E. Howell, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 79 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | A Step-by-Step Process of Thematic Analysis to Develop a Conceptual Model in Qualitative Research Hit paper breakdown → | 2023 | 850 |
| 2 | 2013 | 188 | |
| 3 | 2012 | 134 | |
| 4 | Demystification and Actualisation of Data Saturation in Qualitative Research Through Thematic Analysis Hit paper breakdown → | 2024 | 119 |
| 5 | 2008 | 118 | |
| 6 | 2021 | 99 | |
| 7 | 2020 | 83 | |
| 8 | 2018 | 73 | |
| 9 | 2022 | 65 | |
| 10 | 2017 | 57 | |
| 11 | 2021 | 50 | |
| 12 | 2016 | 42 | |
| 13 | 2012 | 40 | |
| 14 | 2024 | 40 | |
| 15 | 2019 | 38 | |
| 16 | 2021 | 35 | |
| 17 | 2019 | 31 | |
| 18 | 2018 | 31 | |
| 19 | 2019 | 30 | |
| 20 | 2020 | 26 |
About Kerry E. Howell
Kerry E. Howell is a scholar working on Marketing, Organizational Behavior and Human Resource Management, Information Systems and Management, Strategy and Management and Accounting, having authored 79 papers that have together received 2.5k indexed citations. Recurring topics across this work include Customer Service Quality and Loyalty (16 papers), Digital Marketing and Social Media (15 papers), Consumer Behavior in Brand Consumption and Identification (13 papers), European Union Policy and Governance (9 papers), Technology Adoption and User Behaviour (8 papers), Consumer Retail Behavior Studies (6 papers), Social Policy and Reform Studies (5 papers) and Electronic Packaging and Soldering Technologies (5 papers). The work is most often cited by research in Marketing (554 citations), Organizational Behavior and Human Resource Management (374 citations), Information Systems and Management (232 citations), Communication (193 citations) and Business and International Management (37 citations). Kerry E. Howell has collaborated with scholars based in United Kingdom, Italy and United States. Frequent co-authors include Wilson Ozuem, Silvia Ranfagni, Muhammad Faisal Naeem, Geoff Lancaster, Fenio Annansingh, Michelle Willis, Serena Rovai, T. I. Nwanji, Shaofeng Liu and Juliet Memery. Their work appears in journals such as Psychology and Marketing, Journal of Retailing and Consumer Services, Information Technology and People, International Journal of Qualitative Methods and Policy Studies.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.