Junyun Liao

40 papers and 731 indexed citations i.

Junyun Liao has authored 40 papers that have received a total of 731 indexed citations. This includes 32 papers in Sociology and Political Science, 28 papers in Marketing and 15 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Digital Marketing and Social Media (32 papers), Consumer Behavior in Brand Consumption and Identification (24 papers) and Customer Service Quality and Loyalty (13 papers). Junyun Liao is often cited by papers focused on Digital Marketing and Social Media (32 papers), Consumer Behavior in Brand Consumption and Identification (24 papers) and Customer Service Quality and Loyalty (13 papers) and collaborates with scholars based in China, France and United Kingdom. Junyun Liao's co-authors include Xuebing Dong, Yulang Guo, Minxue Huang, Haiying Wei and Raffaele Filieri and has published in prestigious journals such as Journal of Business Research, Computers in Human Behavior and Frontiers in Psychology.