Jun Yu
Impact in
- Marketing top 5%
- Consumer Retail Behavior Studies
- Consumer Behavior and Marketing Influence
- Service and Product Innovation
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- Digital Marketing and Social Media
- Diverse Aspects of Tourism Research
Papers in
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- Diverse Aspects of Tourism Research 8
- Digital Marketing and Social Media 5
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- Technology Adoption and User Behaviour 2
- Co-authors
- Chaowu Xie (11 shared papers)Songshan Sam Huang (10 shared papers)Jiangchi Zhang (4 shared papers)Xue Fang (2 shared papers)Kun Zhang (1 shared paper)M. N. Rumyantseva (1 shared paper)Ding Gu (1 shared paper)Jing Wang (1 shared paper)
In The Last Decade
Jun Yu
26 papers receiving 449 citations
Jun Yu's Hit Papers
Peers
Comparison fields: 5 of 77
- Marketing 77
- Sociology and Political Science 271
- Information Systems and Management 39
- Business and International Management 3
- Tourism, Leisure and Hospitality Management 2
Countries citing papers authored by Jun Yu
This map shows the geographic impact of Jun Yu's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Jun Yu with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Jun Yu more than expected).
Fields of papers citing papers by Jun Yu
This network shows the impact of papers produced by Jun Yu. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Jun Yu. The network helps show where Jun Yu may publish in the future.
Co-authors
The 25 scholars most cited alongside Jun Yu, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 31 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | Tourism e-commerce live streaming: Identifying and testing a value-based marketing framework from the live streamer perspective Hit paper breakdown → | 2022 | 175 |
| 2 | How do short-form travel videos trigger travel inspiration? Identifying and validating the driving factors Hit paper breakdown → | 2023 | 69 |
| 3 | 2022 | 35 | |
| 4 | 2023 | 34 | |
| 5 | 2022 | 23 | |
| 6 | 2023 | 14 | |
| 7 | 2022 | 13 | |
| 8 | 2022 | 9 | |
| 9 | 2009 | 8 | |
| 10 | 2022 | 8 | |
| 11 | 2025 | 8 | |
| 12 | 2022 | 7 | |
| 13 | 2024 | 7 | |
| 14 | 2024 | 7 | |
| 15 | Research progress and prospects on riparian zone ecology | 2013 | 6 |
| 16 | 2023 | 5 | |
| 17 | 2024 | 5 | |
| 18 | 2023 | 4 | |
| 19 | 2015 | 3 | |
| 20 | 2022 | 3 |
About Jun Yu
Jun Yu is a scholar working on Sociology and Political Science, Information Systems and Management, Aging, Neuropsychology and Physiological Psychology and Ecology, having authored 31 papers that have together received 456 indexed citations. Recurring topics across this work include Diverse Aspects of Tourism Research (8 papers), Digital Marketing and Social Media (5 papers), Technology Adoption and User Behaviour (2 papers), Cancer-related molecular mechanisms research (1 paper), User Authentication and Security Systems (1 paper), Artificial Intelligence in Law (1 paper), Family Dynamics and Relationships (1 paper) and Land Use and Ecosystem Services (1 paper). The work is most often cited by research in Marketing (77 citations), Sociology and Political Science (271 citations), Information Systems and Management (39 citations), Business and International Management (3 citations) and Tourism, Leisure and Hospitality Management (2 citations). Jun Yu has collaborated with scholars based in China, Australia and Macao. Frequent co-authors include Chaowu Xie, Songshan Sam Huang, Jiangchi Zhang, Xue Fang, Kun Zhang, M. N. Rumyantseva, Ding Gu, Jing Wang, Baoyu Huang and Xiaogan Li. Their work appears in journals such as Tourism Management, Current Issues in Tourism, Tourism Management Perspectives, Environmental and Sustainability Indicators and Nature Aging.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.