Neha Yadav

About

Neha Yadav is a scholar working on Sociology and Political Science, Information Systems and Management and Marketing. According to data from OpenAlex, Neha Yadav has authored 8 papers receiving a total of 233 indexed citations (citations by other indexed papers that have themselves been cited), including 6 papers in Sociology and Political Science, 3 papers in Information Systems and Management and 2 papers in Marketing. Recurrent topics in Neha Yadav’s work include Digital Marketing and Social Media (6 papers), Impact of Technology on Adolescents (3 papers) and Technology Adoption and User Behaviour (3 papers). Neha Yadav is often cited by papers focused on Digital Marketing and Social Media (6 papers), Impact of Technology on Adolescents (3 papers) and Technology Adoption and User Behaviour (3 papers). Neha Yadav collaborates with scholars based in India, Saudi Arabia and Puerto Rico. Neha Yadav's co-authors include Sanjeev Verma, Kiran Sharma, Ganesh Dash and Justin Paul and has published in prestigious journals such as Journal of Retailing and Consumer Services, Journal of Interactive Marketing and Journal of Consumer Behaviour.

In The Last Decade

Co-authorship network of co-authors of Neha Yadav i

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Fields of papers citing papers by Neha Yadav

Since Specialization

EngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics

This network shows the specialization of papers citing the papers produced by Neha Yadav. Nodes represent fields, and links connect fields that are likely to share authors. The network helps show where Neha Yadav may publish in the future.

Countries citing papers authored by Neha Yadav

Since Specialization

Citations

This map shows the geographic impact of Neha Yadav's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Neha Yadav with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Neha Yadav more than expected).

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