Julian Ming-Sung Cheng

40 papers and 882 indexed citations i.

Julian Ming-Sung Cheng has authored 40 papers that have received a total of 882 indexed citations. This includes 20 papers in Sociology and Political Science, 19 papers in Marketing and 11 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Digital Marketing and Social Media (19 papers), Consumer Behavior in Brand Consumption and Identification (13 papers) and Customer Service Quality and Loyalty (11 papers). Julian Ming-Sung Cheng is often cited by papers focused on Digital Marketing and Social Media (19 papers), Consumer Behavior in Brand Consumption and Identification (13 papers) and Customer Service Quality and Loyalty (11 papers) and collaborates with scholars based in Taiwan, Vietnam and United States. Julian Ming-Sung Cheng's co-authors include Angelina Nhat Hanh Le, Edward Wang, Shadab Khalil, Wesley J. Johnston and Ben‐Roy Do and has published in prestigious journals such as Journal of Business Research, Journal of the Academy of Marketing Science and Industrial Marketing Management.