Jookyung Kwon
Impact in
- Marketing top 1%
- Consumer Behavior in Brand Consumption and Identification
- Environmental Sustainability in Business
- Consumer Retail Behavior Studies
- Human-Computer Interaction top 2%
- Virtual Reality Applications and Impacts
Papers in
- Marketing 22
- Consumer Behavior in Brand Consumption and Identification 15
- Environmental Sustainability in Business 8
- Consumer Retail Behavior Studies 8
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- Customer Service Quality and Loyalty 17
- Co-authors
- Jiseon Ahn (19 shared papers)Chulmo Koo (3 shared papers)Namho Chung (1 shared paper)Jungkeun Kim (1 shared paper)Carl A. Boger (3 shared papers)Ji‐Hwan Yoon (1 shared paper)Hyowon Hyun (1 shared paper)Scott Taylor (1 shared paper)
- Journals
- Current Issues in Tourism (4 papers)International Journal of Quality and Service Sciences (3 papers)Journal of Strategic Marketing (2 papers)International Journal of Contemporary Hospitality Management (2 papers)Annals of Tourism Research (1 paper)
- Partner nations
- South KoreaMalaysiaUnited States
In The Last Decade
Jookyung Kwon
26 papers receiving 906 citations
Jookyung Kwon's Hit Papers
Peers
Comparison fields: 5 of 71
- Marketing 546
- Human-Computer Interaction 132
- Information Systems and Management 151
- Organizational Behavior and Human Resource Management 188
- Sociology and Political Science 461
Countries citing papers authored by Jookyung Kwon
This map shows the geographic impact of Jookyung Kwon's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Jookyung Kwon with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Jookyung Kwon more than expected).
Fields of papers citing papers by Jookyung Kwon
This network shows the impact of papers produced by Jookyung Kwon. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Jookyung Kwon. The network helps show where Jookyung Kwon may publish in the future.
Co-authors
The 9 scholars most cited alongside Jookyung Kwon, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 26 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | Metaverse tourism: conceptual framework and research propositions Hit paper breakdown → | 2022 | 178 |
| 2 | 2019 | 166 | |
| 3 | 2020 | 84 | |
| 4 | 2020 | 63 | |
| 5 | 2021 | 56 | |
| 6 | 2020 | 55 | |
| 7 | 2019 | 54 | |
| 8 | 2020 | 50 | |
| 9 | 2021 | 50 | |
| 10 | 2021 | 41 | |
| 11 | 2020 | 35 | |
| 12 | 2020 | 21 | |
| 13 | 2022 | 21 | |
| 14 | 2021 | 12 | |
| 15 | 2022 | 10 | |
| 16 | 2022 | 9 | |
| 17 | 2023 | 8 | |
| 18 | 2021 | 7 | |
| 19 | 2022 | 6 | |
| 20 | 2019 | 5 |
About Jookyung Kwon
Jookyung Kwon is a scholar working on Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science, Strategy and Management and Management, Monitoring, Policy and Law, having authored 26 papers that have together received 948 indexed citations. Recurring topics across this work include Customer Service Quality and Loyalty (17 papers), Consumer Behavior in Brand Consumption and Identification (15 papers), Digital Marketing and Social Media (9 papers), Environmental Sustainability in Business (8 papers), Consumer Retail Behavior Studies (8 papers), Corporate Social Responsibility Reporting (4 papers), Environmental Education and Sustainability (3 papers) and Diverse Aspects of Tourism Research (2 papers). The work is most often cited by research in Marketing (546 citations), Human-Computer Interaction (132 citations), Information Systems and Management (151 citations), Organizational Behavior and Human Resource Management (188 citations) and Sociology and Political Science (461 citations). Jookyung Kwon has collaborated with scholars based in South Korea, Malaysia and United States. Frequent co-authors include Jiseon Ahn, Chulmo Koo, Namho Chung, Jungkeun Kim, Carl A. Boger, Ji‐Hwan Yoon, Hyowon Hyun, Scott Taylor and Amjad Shamim. Their work appears in journals such as Current Issues in Tourism, International Journal of Quality and Service Sciences, Journal of Strategic Marketing, International Journal of Contemporary Hospitality Management and Annals of Tourism Research.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.