Jong‐Youn Rha
Impact in
- Marketing top 5%
- Environmental Sustainability in Business
- Consumer Behavior and Marketing Influence
- Consumer Market Behavior and Pricing
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- Technology Adoption and User Behaviour
Papers in
- Marketing 28
- Consumer Behavior and Marketing Influence 11
- Consumer Market Behavior and Pricing 8
- Environmental Sustainability in Business 5
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- Technology Adoption and User Behaviour 10
- Co-authors
- Jin-Myong Lee (13 shared papers)Hyo-Jung Kim (4 shared papers)Priyali Rajagopal (1 shared paper)Richard Widdows (5 shared papers)Shinae L. Choi (2 shared papers)Taekyoung Kwon (3 shared papers)Jinyoung Han (3 shared papers)Lien‐Ti Bei (1 shared paper)
- Journals
- Digital Health (1 paper)Family and Consumer Sciences Research Journal (1 paper)Journal of Economic Psychology (1 paper)Computers in Human Behavior (1 paper)Computers & Education (1 paper)
- Partner nations
- South KoreaUnited StatesTaiwan
In The Last Decade
Jong‐Youn Rha
55 papers receiving 556 citations
Peers
Comparison fields: 5 of 68
- Marketing 180
- Information Systems and Management 143
- General Decision Sciences 35
- Information Systems 110
- Sociology and Political Science 136
Countries citing papers authored by Jong‐Youn Rha
This map shows the geographic impact of Jong‐Youn Rha's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Jong‐Youn Rha with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Jong‐Youn Rha more than expected).
Fields of papers citing papers by Jong‐Youn Rha
This network shows the impact of papers produced by Jong‐Youn Rha. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Jong‐Youn Rha. The network helps show where Jong‐Youn Rha may publish in the future.
Co-authors
The 25 scholars most cited alongside Jong‐Youn Rha, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 71 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | 2016 | 138 | |
| 2 | 2017 | 105 | |
| 3 | 2012 | 70 | |
| 4 | 2009 | 52 | |
| 5 | 2002 | 24 | |
| 6 | 2018 | 18 | |
| 7 | 2022 | 13 | |
| 8 | 2015 | 11 | |
| 9 | 2003 | 10 | |
| 10 | 2016 | 10 | |
| 11 | 2017 | 10 | |
| 12 | Measuring and Mapping Consumption Values | 2015 | 9 |
| 13 | How Do Consumers Search for Information in Multi-channel Environment?: Consumer Typology Based on Their Choice of Information Channel | 2012 | 8 |
| 14 | 2015 | 8 | |
| 15 | 2022 | 8 | |
| 16 | Consumers’ Usage of Online Social Networks: Application of Use-Diffusion Model | 2010 | 7 |
| 17 | 2014 | 7 | |
| 18 | Product and Firm Quality Signaling in E-Business: Interstices for Smaller Businesses | 2001 | 6 |
| 19 | Consumers in the internet era: essays on the impact of electronic commerce from a consumer perspective | 2002 | 6 |
| 20 | Green Consumption Competency: A conceptual model of its framework and components | 2010 | 6 |
About Jong‐Youn Rha
Jong‐Youn Rha is a scholar working on Marketing, Information Systems and Management, Sociology and Political Science, Nutrition and Dietetics and Demography, having authored 71 papers that have together received 613 indexed citations. Recurring topics across this work include Consumer Behavior and Marketing Influence (11 papers), Technology Adoption and User Behaviour (10 papers), Digital Marketing and Social Media (9 papers), Consumer Market Behavior and Pricing (8 papers), Nutrition, Health and Food Behavior (8 papers), Privacy, Security, and Data Protection (8 papers), Consumer behavior in food and health (7 papers) and Environmental Sustainability in Business (5 papers). The work is most often cited by research in Marketing (180 citations), Information Systems and Management (143 citations), General Decision Sciences (35 citations), Information Systems (110 citations) and Sociology and Political Science (136 citations). Jong‐Youn Rha has collaborated with scholars based in South Korea, United States and Taiwan. Frequent co-authors include Jin-Myong Lee, Hyo-Jung Kim, Priyali Rajagopal, Richard Widdows, Shinae L. Choi, Taekyoung Kwon, Jinyoung Han, Lien‐Ti Bei, Huayu Li and Munyoung Lee. Their work appears in journals such as Digital Health, Family and Consumer Sciences Research Journal, Journal of Economic Psychology, Computers in Human Behavior and Computers & Education.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.