Jongsik Yu

67 papers and 1.6k indexed citations i.

Jongsik Yu has authored 67 papers that have received a total of 1.6k indexed citations. This includes 42 papers in Marketing, 31 papers in Sociology and Political Science and 27 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Customer Service Quality and Loyalty (26 papers), Consumer Behavior in Brand Consumption and Identification (24 papers) and Environmental Sustainability in Business (23 papers). Jongsik Yu is often cited by papers focused on Customer Service Quality and Loyalty (26 papers), Consumer Behavior in Brand Consumption and Identification (24 papers) and Environmental Sustainability in Business (23 papers) and collaborates with scholars based in South Korea, Hong Kong and Malaysia. Jongsik Yu's co-authors include Heesup Han, Wansoo Kim, Hyoungeun Moon, Bee‐Lia Chua and Antonio Ariza‐Montes and has published in prestigious journals such as Tourism Management, International Journal of Environmental Research and Public Health and Frontiers in Psychology.