John M.T. Balmer
About
John M.T. Balmer has authored 108 papers that have received a total of 8.1k indexed citations.
This includes 99 papers in Strategy and Management, 65 papers in Marketing and 43 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Corporate Identity and Reputation (97 papers), Consumer Behavior in Brand Consumption and Identification (44 papers) and Marketing and Advertising Strategies (37 papers). John M.T. Balmer is often cited by papers focused on Corporate Identity and Reputation (97 papers), Consumer Behavior in Brand Consumption and Identification (44 papers) and Marketing and Advertising Strategies (37 papers) and collaborates with scholars based in United Kingdom, United States and Australia. John M.T. Balmer's co-authors include Weifeng Chen, Stephen A. Greyser, Mario Burghausen, Edmund R. Gray and Hongwei He and has published in prestigious journals such as Journal of Business Research, Journal of Business Ethics and California Management Review.
In The Last Decade
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