Hongwei He
About
Hongwei He has authored 55 papers that have received a total of 3.8k indexed citations.
This includes 28 papers in Organizational Behavior and Human Resource Management, 26 papers in Marketing and 25 papers in Strategy and Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (20 papers), Corporate Identity and Reputation (14 papers) and Customer Service Quality and Loyalty (12 papers). Hongwei He is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (20 papers), Corporate Identity and Reputation (14 papers) and Customer Service Quality and Loyalty (12 papers) and collaborates with scholars based in United Kingdom, United States and Hong Kong. Hongwei He's co-authors include Weichun Zhu, Lloyd C. Harris, Yehuda Baruch, John M.T. Balmer and Wei-Yue Wang and has published in prestigious journals such as Journal of Business Research, Journal of Business Ethics and Journal of the Academy of Marketing Science.
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