John A. Martilla

About

John A. Martilla is a scholar working on Management Information Systems, Marketing and Management Science and Operations Research. According to data from OpenAlex, John A. Martilla has authored 8 papers receiving a total of 3.2k indexed citations (citations by other indexed papers that have themselves been cited), including 2 papers in Management Information Systems, 2 papers in Marketing and 1 paper in Management Science and Operations Research. Recurrent topics in John A. Martilla’s work include Big Data and Business Intelligence (2 papers), Consumer Behavior in Brand Consumption and Identification (2 papers) and Customer Service Quality and Loyalty (1 paper). John A. Martilla is often cited by papers focused on Big Data and Business Intelligence (2 papers), Consumer Behavior in Brand Consumption and Identification (2 papers) and Customer Service Quality and Loyalty (1 paper). John A. Martilla collaborates with scholars based in United States. John A. Martilla's co-authors include Donald L. Thompson and John C. James and has published in prestigious journals such as Journal of Marketing and Journal of Marketing Research.

In The Last Decade

Fields of papers citing papers by John A. Martilla

Since Specialization

EngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics

This network shows the specialization of papers citing the papers produced by John A. Martilla. Nodes represent fields, and links connect fields that are likely to share authors. The network helps show where John A. Martilla may publish in the future.

Countries citing papers authored by John A. Martilla

Since Specialization

Citations

This map shows the geographic impact of John A. Martilla's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by John A. Martilla with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites John A. Martilla more than expected).

Explore authors with similar magnitude of impact

Breakdown of academic impact, for papers by Ursula Schach Breakdown of academic impact, for papers by Michael L. Sprengart Breakdown of academic impact, for papers by Elenita I. Kanin Breakdown of academic impact, for papers by Mandy Madiredjo Breakdown of academic impact, for papers by David Gennert Breakdown of academic impact, for papers by Céline Largeot Breakdown of academic impact, for papers by Soumendra Barman Breakdown of academic impact, for papers by Carrie Frost