Jihoon Jhang

22 papers and 328 indexed citations i.

About

Jihoon Jhang is a scholar working on Marketing, Sociology and Political Science and Economics and Econometrics. According to data from OpenAlex, Jihoon Jhang has authored 22 papers receiving a total of 328 indexed citations (citations by other indexed papers that have themselves been cited), including 13 papers in Marketing, 11 papers in Sociology and Political Science and 9 papers in Economics and Econometrics. Recurrent topics in Jihoon Jhang’s work include Consumer Behavior in Brand Consumption and Identification (8 papers), Decision-Making and Behavioral Economics (6 papers) and Digital Marketing and Social Media (5 papers). Jihoon Jhang is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (8 papers), Decision-Making and Behavioral Economics (6 papers) and Digital Marketing and Social Media (5 papers). Jihoon Jhang collaborates with scholars based in United States, South Korea and New Zealand. Jihoon Jhang's co-authors include Jungkeun Kim, Margaret C. Campbell, Susan Jung Grant, John Lynch, Jooyoung Park, Seongseop Kim, Jacob C. Lee, Changju Kim, Brian King and Jeong Hyun Kim and has published in prestigious journals such as Journal of Marketing Research, Journal of Consumer Research and Journal of Business Research.

In The Last Decade

Co-authorship network of co-authors of Jihoon Jhang i

Fields of papers citing papers by Jihoon Jhang

Since Specialization
EngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics

This network shows the specialization of papers citing the papers produced by Jihoon Jhang. Nodes represent fields, and links connect fields that are likely to share authors. The network helps show where Jihoon Jhang may publish in the future.

Countries citing papers authored by Jihoon Jhang

Since Specialization
Citations

This map shows the geographic impact of Jihoon Jhang's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Jihoon Jhang with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Jihoon Jhang more than expected).

Rankless by CCL
2025