Jiemin Looi

600 citations
16 papers · 406 · 2 hit papers · h-index 11

Impact in

    • Climate Change Communication and Perception
    • Risk Perception and Management
    • Social Acceptance of Renewable Energy
    • Digital Marketing and Social Media
    • Misinformation and Its Impacts

Papers in

    • Climate Change Communication and Perception 7
    • Risk Perception and Management 5
    • Digital Marketing and Social Media 4
    • Social Acceptance of Renewable Energy 4
    • Social Media and Politics 4
    • Media Studies and Communication 3

Jiemin Looi

16 papers receiving 396 citations

Jiemin Looi's Hit Papers

Artificial Intelligence in Influencer Marketing: A Mixed-Method Comparison of Human and Virtual Influencers on Instagram 2024 · 31 citations
310+1Years since publication1020304050

Peers

Jiemin Looi
Comparison fields: 5 of 79
  • Communication 58
  • Sociology and Political Science 278
  • Marketing 44
  • General Energy 4
  • Literature and Literary Theory 38
Replace Won-Ki Moon with:
Won-Ki Moon United States
Dieneke Van de Sompel Belgium
Jing Wen United States
Agnes S. F. Chuah Singapore
Bokyung Kim United States
Mona Guath Sweden
Shoji Tsuchida Japan
Myriam Martínez‐Fiestas Spain
Jeanine Huss United States
Tania Ouariachi Netherlands
Jiemin Looi relative to Won-Ki Moon United States Won-Ki Moon's profile →
Citations per field
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Citations per year

Countries citing papers authored by Jiemin Looi

Since Specialization
Citations

This map shows the geographic impact of Jiemin Looi's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Jiemin Looi with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Jiemin Looi more than expected).

Fields of papers citing papers by Jiemin Looi

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Jiemin Looi. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Jiemin Looi. The network helps show where Jiemin Looi may publish in the future.

Co-authors

The 11 scholars most cited alongside Jiemin Looi, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.

Border = papers with Jiemin Looi Line = papers co-authored together Jiemin Looi links everyone, so they are left out of the graph.

All Works

16 of 16 papers shown
#Work
1 2018102
2
Virtual humans as social actors: Investigating user perceptions of virtual humans’ emotional expression on social media
Hit paper breakdown →
202457
3 201855
4 201842
5
Artificial Intelligence in Influencer Marketing: A Mixed-Method Comparison of Human and Virtual Influencers on Instagram
Hit paper breakdown →
202431
6 202225
7 201821
8 202020
9 201915
10 202012
11 201810
12 20206
13 20254
14 20243
15 20232
16 20231

About Jiemin Looi

Jiemin Looi is a scholar working on Sociology and Political Science, Communication, Literature and Literary Theory, Marketing and Artificial Intelligence, having authored 16 papers that have together received 406 indexed citations. Recurring topics across this work include Climate Change Communication and Perception (7 papers), Risk Perception and Management (5 papers), Media Influence and Health (5 papers), Digital Marketing and Social Media (4 papers), Social Media and Politics (4 papers), Social Acceptance of Renewable Energy (4 papers), Media Studies and Communication (3 papers) and Consumer Behavior in Brand Consumption and Identification (3 papers). The work is most often cited by research in Communication (58 citations), Sociology and Political Science (278 citations), Marketing (44 citations), General Energy (4 citations) and Literature and Literary Theory (38 citations). Jiemin Looi has collaborated with scholars based in United States, Singapore and Hong Kong. Frequent co-authors include Shirley S. Ho, Agnes S. F. Chuah, Natalie Pang, Edson C. Tandoc, Liang Chen, Lee Ann Kahlor, Matthew S. Eastin, Nuri Kim, Kasisomayajula Viswanath and eunjin Kim. Their work appears in journals such as Journal of Interactive Advertising, Public Understanding of Science, Energy Policy, Asian Journal of Communication and Energy Research & Social Science.

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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