Jessie Chen‐Yu

17 papers and 304 indexed citations i.

Jessie Chen‐Yu has authored 17 papers that have received a total of 304 indexed citations. This includes 11 papers in Marketing, 5 papers in Organizational Behavior and Human Resource Management and 4 papers in Polymers and Plastics. The topics of these papers are Consumer Retail Behavior Studies (10 papers), Consumer Behavior in Brand Consumption and Identification (10 papers) and Customer Service Quality and Loyalty (5 papers). Jessie Chen‐Yu is often cited by papers focused on Consumer Retail Behavior Studies (10 papers), Consumer Behavior in Brand Consumption and Identification (10 papers) and Customer Service Quality and Loyalty (5 papers) and collaborates with scholars based in United States and South Korea. Jessie Chen‐Yu's co-authors include Doris H. Kincade, Yoo‐Kyoung Seock, Siwon Cho, Jung Eun Lee and Yuri Lee and has published in prestigious journals such as International Journal of Consumer Studies, Journal of Fashion Marketing and Management and Clothing and Textiles Research Journal.