Jeryl Whitelock

36 papers and 1.0k indexed citations i.

Jeryl Whitelock has authored 36 papers that have received a total of 1.0k indexed citations. This includes 21 papers in Strategy and Management, 19 papers in Marketing and 8 papers in Management of Technology and Innovation. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (15 papers), International Business and FDI (13 papers) and Innovation and Knowledge Management (9 papers). Jeryl Whitelock is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (15 papers), International Business and FDI (13 papers) and Innovation and Knowledge Management (9 papers) and collaborates with scholars based in United Kingdom, United States and Spain. Jeryl Whitelock's co-authors include Fernando Fastoso, Lourdes Pérez, Juan Florín, Axèle Giroud and Naresh K. Malhotra and has published in prestigious journals such as European Journal of Marketing, Management Decision and Journal of Consumer Marketing.