Janny Hoekstra

21 papers and 1.2k indexed citations i.

About

Janny Hoekstra is a scholar working on Marketing, Sociology and Political Science and Organizational Behavior and Human Resource Management. According to data from OpenAlex, Janny Hoekstra has authored 21 papers receiving a total of 1.2k indexed citations (citations by other indexed papers that have themselves been cited), including 13 papers in Marketing, 10 papers in Sociology and Political Science and 7 papers in Organizational Behavior and Human Resource Management. Recurrent topics in Janny Hoekstra’s work include Digital Marketing and Social Media (9 papers), Technology Adoption and User Behaviour (7 papers) and Customer Service Quality and Loyalty (7 papers). Janny Hoekstra is often cited by papers focused on Digital Marketing and Social Media (9 papers), Technology Adoption and User Behaviour (7 papers) and Customer Service Quality and Loyalty (7 papers). Janny Hoekstra collaborates with scholars based in The Netherlands, United Kingdom and Belgium. Janny Hoekstra's co-authors include Peter C. Verhoef, Tammo H.A. Bijmolt, Philip Hans Franses, Marco Vriens and Harry Commandeur and has published in prestigious journals such as Journal of the Academy of Marketing Science, Journal of Retailing and Industrial Marketing Management.

In The Last Decade

Fields of papers citing papers by Janny Hoekstra

Since Specialization
EngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics

This network shows the specialization of papers citing the papers produced by Janny Hoekstra. Nodes represent fields, and links connect fields that are likely to share authors. The network helps show where Janny Hoekstra may publish in the future.

Countries citing papers authored by Janny Hoekstra

Since Specialization
Citations

This map shows the geographic impact of Janny Hoekstra's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Janny Hoekstra with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Janny Hoekstra more than expected).

Rankless by CCL
2025