Isabel Sánchez‐García

15 papers and 554 indexed citations i.

Isabel Sánchez‐García has authored 15 papers that have received a total of 554 indexed citations. This includes 8 papers in Marketing, 6 papers in Sociology and Political Science and 6 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Customer Service Quality and Loyalty (6 papers), Consumer Behavior in Brand Consumption and Identification (5 papers) and Digital Marketing and Social Media (4 papers). Isabel Sánchez‐García is often cited by papers focused on Customer Service Quality and Loyalty (6 papers), Consumer Behavior in Brand Consumption and Identification (5 papers) and Digital Marketing and Social Media (4 papers) and collaborates with scholars based in Spain, Mexico and The Netherlands. Isabel Sánchez‐García's co-authors include Rafael Currás Pérez, José Enrique Bigné Alcañiz, José Martí Parreño, Luis J. Álvarez and Rik Pieters and has published in prestigious journals such as Tourism Management, Psychology and Marketing and Scientia Horticulturae.