Hyun‐Hwa Lee

About

Hyun‐Hwa Lee is a scholar working on Marketing, Organizational Behavior and Human Resource Management and Sociology and Political Science. According to data from OpenAlex, Hyun‐Hwa Lee has authored 88 papers receiving a total of 1.6k indexed citations (citations by other indexed papers that have themselves been cited), including 48 papers in Marketing, 15 papers in Organizational Behavior and Human Resource Management and 13 papers in Sociology and Political Science. Recurrent topics in Hyun‐Hwa Lee’s work include Consumer Behavior in Brand Consumption and Identification (21 papers), Consumer Retail Behavior Studies (21 papers) and Consumer Perception and Purchasing Behavior (17 papers). Hyun‐Hwa Lee is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (21 papers), Consumer Retail Behavior Studies (21 papers) and Consumer Perception and Purchasing Behavior (17 papers). Hyun‐Hwa Lee collaborates with scholars based in South Korea and United States. Hyun‐Hwa Lee's co-authors include Jihyun Kim, Yoon Jin, Minsun Lee, Chun‐Sung Kim and Jeong‐Il Kim and has published in prestigious journals such as Computers in Human Behavior, Planta and Molecular Plant-Microbe Interactions.

In The Last Decade

Fields of papers citing papers by Hyun‐Hwa Lee

Since Specialization

EngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics

This network shows the specialization of papers citing the papers produced by Hyun‐Hwa Lee. Nodes represent fields, and links connect fields that are likely to share authors. The network helps show where Hyun‐Hwa Lee may publish in the future.

Countries citing papers authored by Hyun‐Hwa Lee

Since Specialization

Citations

This map shows the geographic impact of Hyun‐Hwa Lee's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Hyun‐Hwa Lee with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Hyun‐Hwa Lee more than expected).

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