Liu Fan

30 papers and 686 indexed citations i.

Liu Fan has authored 30 papers that have received a total of 686 indexed citations. This includes 14 papers in Sociology and Political Science, 7 papers in Marketing and 7 papers in Information Systems and Management. The topics of these papers are Digital Marketing and Social Media (11 papers), Technology Adoption and User Behaviour (7 papers) and Customer Service Quality and Loyalty (4 papers). Liu Fan is often cited by papers focused on Digital Marketing and Social Media (11 papers), Technology Adoption and User Behaviour (7 papers) and Customer Service Quality and Loyalty (4 papers) and collaborates with scholars based in China, South Korea and United States. Liu Fan's co-authors include Ze Wang, Jiabin Zhou, Laxmisha Rai, Yung‐Ho Suh and Ching‐Chow Yang and has published in prestigious journals such as Scientific Reports, Journal of Consumer Research and Journal of Cleaner Production.