Hua Chang
About
Hua Chang is a scholar working on Marketing, Sociology and Political Science and Organizational Behavior and Human Resource Management.
According to data from OpenAlex, Hua Chang has authored 19 papers receiving a total of 506 indexed citations (citations by other indexed papers that have themselves been cited), including 12 papers in Marketing, 8 papers in Sociology and Political Science and 5 papers in Organizational Behavior and Human Resource Management. Recurrent topics in Hua Chang’s work include Consumer Behavior in Brand Consumption and Identification (10 papers), Digital Marketing and Social Media (6 papers) and Customer Service Quality and Loyalty (5 papers). Hua Chang is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (10 papers), Digital Marketing and Social Media (6 papers) and Customer Service Quality and Loyalty (5 papers). Hua Chang collaborates with scholars based in United States, China and France. Hua Chang's co-authors include Lingling Zhang, Zhiyong Li, Xinyi Liu, Rajiv Vaidyanathan and Veronica L. Thomas and has published in prestigious journals such as Journal of Business Research, Journal of Business Ethics and Frontiers in Microbiology.
In The Last Decade
Fields of papers citing papers by Hua Chang
Since SpecializationEngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics
This network shows the specialization of papers citing the papers produced by Hua Chang. Nodes represent fields, and links connect fields that are likely to share authors. The network helps show where Hua Chang may publish in the future.
Countries citing papers authored by Hua Chang
Since SpecializationCitations
This map shows the geographic impact of Hua Chang's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Hua Chang with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Hua Chang more than expected).
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